The same buyer questions, asked on both sides of the wall.
We asked 64 buyer questions about 16 well-known brands, in English on Gemini and in Chinese on Doubao, DeepSeek and GLM: 255 real answers on 18 October 2026. No scores, no survey. Just how often each engine names the brand when nobody says its name.
How China's engines see brands from the West
Eight brands that sell into China and South-East Asia. A negative gap means the Chinese engines name the brand less often than Gemini does, and usually name a local rival instead.
Each cell: answers that name the brand, of the answers to its 4 buyer questions on that engine. “First” counts answers where the brand comes before every rival we checked for. China − West compares the share named across the three Chinese engines with Gemini.
How Gemini sees brands going out from China
Eight brands selling abroad. A positive gap means the brand is a household name to the Chinese engines and still missing when a Western buyer asks.
Each cell: answers that name the brand, of the answers to its 4 buyer questions on that engine. “First” counts answers where the brand comes before every rival we checked for. China − West compares the share named across the three Chinese engines with Gemini.
What the engines actually said
One answer per brand where a rival comes first. Verbatim, with the rival's name marked. The whole set is one file, linked below.
AllbirdsDoubao 豆包“适合整天走路的鞋子推荐” (best shoes for walking all day)
… 鞋硬很多，缓冲刚好不会塌，站一天不会麻脚。 --- 第三类：旅游/逛展/游乐园/单日2万步以上暴走 纯走路最多的场景，需要缓震不卸力、宽鞋楦、扛得住连续几万次落地 目前暴走天花板：HOKA 邦迪8 别买克利夫顿，就买邦迪8。踩下去软但是不会陷进去，没有任何鞋能做到穿它走3万步迪士尼，第二天起来腿还不酸。唯一缺点就是像船，穿瘦裤子不好看。 秀气百搭款：New Balance 990v5 注意是v5不是新款v6，v6已经软过头了。v5的硬度刚刚好，鞋楦够宽，脚肿了也不挤，搭牛仔裤裙子都可以，公认的旅游神鞋。 学生百元级：李宁 越影Element 不到300块，宽楦、鞋腰够硬，2万步以内不会拉胯，同 …
AesopDoubao 豆包“有高级感香味的沐浴露推荐” (luxury body wash that smells like a spa)
… 里悄悄动一下：这个人闻起来好舒服。 按风格分，都是自己空瓶过的，不同价位都有： --- 冷调疏离挂 | 看起来不好惹 越闻越上头 适合夏天、穿衬衫、不喜欢被盯着问香水的人 【贵价】Le Labo 桧木沐浴露 不要买他们家热门的玫瑰檀香，就买这个最冷门的hinoki。 不是市面上那种发腻的假桧木，是刚劈开的湿柏木，带着树皮的生涩，混了一点雨后山道的凉，半分甜味都没有。洗的时候整个浴室像钻进了深山老庙的后院，冲完后只有贴皮才能闻到极淡的木气，不像外用的香，像你本身皮肤就长这个味道。 肤感是微涩的干净，不裹膜，油皮会爱到尖叫，干皮冬天要补身体乳。 雷点：贵，假货比真货多。 【平价】澳宝 柑橘茶柏 3 …
LululemonDeepSeek“哪个运动服品牌值得买” (which activewear brand is worth the money)
… 新手和学生党。 安踏 / 李宁：国产里性价比和设计都不错，安踏综训、李宁跑步和篮球系列值得买。 特步 / 361°：跑步和日常训练性价比高，折扣多。 2. 综合运动 / 潮流日常 Nike：设计全、科技成熟，跑鞋、训练服、运动内衣都不错，奥莱折扣时值得买。 adidas：训练、跑步、足球系列强，面料柔软，日常穿也百搭。 Under Armour：主打紧身衣、速干面料，力量训练、高强度出汗多时很合适。 3. 瑜伽 / 塑形 / 女性运动 lululemon：瑜伽裤、运动内衣版型和面料口碑很好，穿着舒服但价格偏高。 MAIA ACTIVE：国产女性运动服，剪裁更适合亚洲身材，性价比比 lulule …
DysonDoubao 豆包“细软发质适合什么吹风机” (best hair dryer for fine hair)
… 是把风压做的极软，温控误差控制在±3℃，1亿矿物负离子，开柔风档吹完的发根空气感，是这个价位所有国产高速吹做不出来的。 缺点：机身偏重，干发偏慢，举10分钟胳膊会酸。 2. 备选：追觅AHD5 有专门的55℃头皮模式，斜着顶住发根吹30秒，正常出油能撑到晚上下班，机身非常轻，吹头不累。 缺点：发尾会略干，吹前要抹一层免洗精华。 ▶️ 高端预算（800以上） 1. 首推：戴森HD15 注意：买HD15，不要买新出的HD16！HD16为了干发速度把风压调硬了，大量细软发用户反馈吹完贴头皮。 HD15的柔风档是目前所有吹风机里最适配细软发的，干得快、不压发根、温控几乎无波动，顺发嘴顺着毛鳞片吹，出来 …
OatlyGLM 智谱“最健康的燕麦奶品牌” (healthiest oat milk brand)
… 脂，口感没有传统燕麦奶那么“滑”，但燕麦的原始麦香味非常浓郁，适合直接饮用或泡麦片。 适合人群：追求极致配料表、纯天然饮食者（Clean Label）。 2. 极简主义的国货之光：OATOAT（噢麦力） 健康亮点：国货中配料表最干净的品牌之一。其无糖版本（黑罐/纯享版）的配料只有：水、燕麦、酶。没有添加植物油，也没有额外加糖。 口感：口感比Elmhurst稍微醇厚一点，麦香纯正，也没有明显的涩味。 适合人群：国内极易买到、追求高性价比和干净配料的消费者。 3. 主流健康首选：Califia Farms（卡尔迪亚） 健康亮点：在北美非常火的植物奶品牌。它的无糖原味燕麦奶（Unsweetened …
NotionGLM 智谱“小型广告公司用什么项目管理工具” (best project management tool for a small agency)
… ，可以直接在任务卡内附件预览，版本更新有记录。 跨企业协作：Tower和Teambition都支持邀请外部客户进入特定项目，方便客户查看进度和留言反馈（比发微信清晰得多）。 2. 飞书（强烈推荐，尤其是重沟通与脑暴的团队） 特点：飞书不仅仅是一个项目管理工具，而是一个全方位的协同办公平台。 广告公司优势： 文档与创意脑暴：飞书文档非常适合写策划案、分镜头脚本，支持多人实时协同。可以在文档内直接@同事分配任务，任务自动同步到多维表格或个人日程。 多维表格（Bitable）：这是飞书的杀手锏，可以用来自建一套完全贴合公司业务的项目管理系统（如：客户信息库、项目排期表、报销台账、KOL资源库）。 音 …
How this was measured
Questions
64 buyer questions, four per brand, written the way a buyer types them (“best cordless vacuum”, “无线吸尘器哪个牌子好”). None contains a brand name: a question that says the name always gets the name back, so it measures nothing. English questions went to Gemini, their Chinese versions to the Chinese engines.
Engines and models
- Gemini: asked in English · web search: Google Search offered; the model decides per question.
- Doubao 豆包: asked in Chinese · web search: none (model memory).
- DeepSeek: asked in Chinese · web search: none (model memory).
- GLM 智谱: asked in Chinese · web search: none (model memory).
ChatGPT, Perplexity, Qwen and Kimi were not asked in this edition. The Chinese engines answered from model memory with no search and no sources, which is also how most of their users meet them in the app today.
Counting
“Named”: the brand or one of its known spellings (English, Chinese, domain) appears in the answer, matched on whole words for Latin names. “First”: it appears before every rival on a fixed list of two or three rivals per brand. One answer per question per engine, 255 answers in all, 1 calls failed and are left out. Four questions per brand is a small sample: read the direction, not the decimal.
Check it yourself
Every answer, with the model, the time asked and the citations, is in one JSON file. The scripts that asked and counted are in the GEO Studio repository (scripts/index-run.mts, scripts/index-build.mjs). Run on 18 October 2026. The next edition will add ChatGPT and search-grounded Doubao.
Where does your brand come first?
The free website check asks the engines your own buyers' questions and shows the answers. No account.